Autor: Ray Wright
CHF 116.60
ISBN: 978-0-273-63289-4
Einband: Kartonierter Einband (Kt)
Verfügbarkeit: Lieferbar in ca. 10-20 Arbeitstagen
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This text offers an up-to-date look at this fascinating area of the marketing communications mix. Unlike many books in this area it is designed very much as a textbook taking students through the planning process. It uses FT case studies, includes discussion questions and book and web site references. It covers many of the developments in the area including information technology and advertising, interactive advertising, the internet and advertising, international advertising, developments in the structure of the communications industry and semiotics.
This text offers an up-to-date look at this fascinating area of the marketing communications mix. Unlike many books in this area it is designed very much as a textbook taking students through the planning process. It uses FT case studies, includes discussion questions and book and web site references. It covers many of the developments in the area including information technology and advertising, interactive advertising, the internet and advertising, international advertising, developments in the structure of the communications industry and semiotics.
Autor Ray Wright
Verlag Pearson Academic
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 1999
Seitenangabe 315 S.
Ausgabekennzeichen Englisch
Masse 690 g
Coverlag Pearson Academic (Imprint/Brand)
Reihe Financial Times
Verlagsartikelnummer 63289FT

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