Autor: Roger Kerin
CHF 115.35
ISBN: 978-1-260-57569-9
Einband: Kartonierter Einband (Kt)
Verfügbarkeit: Nicht (mehr) im Sortiment/Besorgung möglich

Engagement. Leadership. Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Comprehensive
- Business-Orientation
- Up-to-Date
- Most extensive instructor resource package on the market!
- Real-world-focus:
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature


Engagement. Leadership. Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Comprehensive
- Business-Orientation
- Up-to-Date
- Most extensive instructor resource package on the market!
- Real-world-focus:
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature


Autor Roger Kerin
Verlag McGraw-Hill Education
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2020
Ausgabekennzeichen Englisch
Masse H21.7 cm x B27.4 cm x D2.8 cm 1'340 g
Auflage 15 ed

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