Managing Media Firms and Industries

What's So Special About Media Management?
Autor: Gregory Ferrell (Hrsg.) Lowe
CHF 158.00
ISBN: 978-3-319-36339-4
Einband: Kartonierter Einband (Kt)
Verfügbarkeit: Lieferbar in ca. 20-45 Arbeitstagen
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This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries."This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice." (Melissa Katherine Louie, Fudan Journal of the Humanities and Social Sciences, Vol. 11, 2018)
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries."This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice." (Melissa Katherine Louie, Fudan Journal of the Humanities and Social Sciences, Vol. 11, 2018)
Autor Gregory Ferrell (Hrsg.) Lowe
Verlag Springer Nature EN
Einband Kartonierter Einband (Kt)
Erscheinungsjahr 2016
Seitenangabe 382 S.
Ausgabekennzeichen Englisch
Abbildungen Previously published in hardcover; X, 382 p., Tabellen, schwarz-weiss
Masse H23.5 cm x B15.5 cm 5'913 g
Coverlag Springer (Imprint/Brand)
Auflage Softcover reprint of the original 1st ed. 2016
Reihe Media Business and Innovation

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