zheng he xing xiao chuan bo dui da lu mei rong yang sheng shi chang ying xiang zhi ge an yan jiu

da lu mei rong yang sheng shi chang de fa zhan sui zhong guo jing ji huan jing de cheng chang nv xing dui mei rong yang sheng geng wei zhong shi zheng ti shi chang huan jing jing zheng duo bian ru he zai qi zhong tuo ying chu dui qi ye ju you yi ding ya li ci jing zheng li bao han qi ye ben shen de pin pai xing xiang er xing su mei rong yang sheng shi chang de zhuan ye pin pai xing xiang you lai wan shan de zheng he xing xiao chuan bo Integrated Marketing Communication IMC lai jian li ben yan jiu ge an he fu ning sheng wu ke ji you xian gong si li yong IMC cheng gong zai da lu mei yang sheng shi chang kai zhan ye wu xing su qi te se yan jiu zhong jiang dui ci jin xing yan jiu bing gui IMC dui pin pai xing xiang de shi ji ying xiang guan xi wei he tong shi shen ru yan jiu IMC dui pin pai xing xiang zhi you xiao mo shi da lu mei rong yang sheng chan ye shi chang jing zheng ri yi ji lie zheng he xing xiao chuan bo guan li yi ti zhu jian shou zhong shi yu tao lun you yu pin pai xing xiang guan li shi qi ye jing ying de ji chu guo qu dui yu IMC yu pin pai xing xiang de tao lun jiao shao you qi shi mei rong yang sheng chan ye yin ci ben yan jiu yi IMC wei yan jiu zhu ti mu de zai xun zhao shi dang de IMC fang fa zuo wei ti sheng mei rong yang sheng chan ye pin pai xing xiang de ju ti fang zhen ben yan jiu yi he fu ning sheng wu ke ji you xian gong si wei yan jiu ge an tong shi zheng he wen xian tan tao IMC zhi xiang guan li lun guan dian gui na chu ying xiang mei rong yang sheng pin pai xing xiang zhi ce lve yao dian tou guo shen du fang tan ji zi liao fen xi gui na chu mei rong yang sheng shi chang zhi IMC ce lve dui pin pai xing xiang de jian li mo shi ti gong guo nei mei rong yang sheng gong si can kao