While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.
This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Über den Autor Pompper Donnalyn
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Donnalyn Pompper (Ph.D., Media & Communication, Temple University) teaches courses in and researches public relations, corporate social responsibility, and social identity. Overall, her research provides routes for enabling people, globally, to achieve their maximum potential at work, to embrace their intersecting social identity dimensions (e.g., age, ethnicity, gender), and to critically examine these issues across mass media representations.Pompper is an internationally recognized and award-winning scholar. She holds the Accredited Public Relations credential from Public Relations Society of America. Prior to joining the academy, she worked as a public relations manager and journalist, bringing 25 years of practical experience to the classroom and her research. She worked in public affairs management at Campbell's Soup Company, marketing public relations management at Tasty Baking Company, where she created the public relations department, and as an account manager at Lewis, Gilman & Kynett (Philadelphia's then-largest public relations/advertising firm). She also worked as a daily newspaper freelance reporter at The Philadelphia Inquirer and the Courier-Post, as well as news editor at a weekly New Jersey newspaper chain.
