Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice.
Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources.
International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.
Simon Chadwick is a Global Professor of Sport at Emlyon Business School, France. Chadwick's specific interests are in the geopolitical economy of football, which embraces matters of globalisation, digitalisation, environmentalism and lifestyle change. He has worked with some of world football's key stakeholders including UEFA, several clubs and national associations, and sponsors such as Mastercard and Coca-Cola. Paul Widdop is a Senior Lecturer in Sport Business at Leeds Beckett University, UK. His research explores social and economic networks on the consumption and production of sport. He has published widely in areas of sport and popular culture including articles in the Journal of Consumer Culture, Cultural Sociology, Cultural Trends, Political Behavior, Electoral Studies and Leisure Sciences. Christos Anagnostopoulos is Deputy Dean of the School of Business and Management at the British University of Central Lancashire in Cyprus, and Associate Professor in sport management at the Faculty of Business Administration and Social Sciences at Molde University College, Norway. He is an editorial board member for nine international scientific journals related to sport management. He served on the EASM board of directors and is the Secretary General of the charitable foundation of the Cyprus Basketball Federation. He also consults with Cyprus Sport Organisation on issues related to the governance of sport federations. Daniel Parnell is Associate Professor at the University of Liverpool, UK. His research interests lie in business management, policy and social and economic networks in sport. Dan serves as co-Editor-in-Chief of the journal Managing Sport and Leisure. He is a co-editor of the Routledge book series Critical Research in Football and co-edited the Routledge Handbook of Football Business and Management. He is Head of Football Research at Dundee United Football Club and CEO of the Association of Sporting Directors.